We design how AI systems influence user behavior and decisions
We promote a technological culture that integrates the needs and prerogatives of the human mind into the design process of intelligent systems.
Alongside the regulatory framework of the AI Act, we advocate for a complementary governance framework grounded in psychological and relational principles, guiding the responsible, safe, and non-illusory use of generative artificial intelligence.
Analysis of chatbots and artificial empathy: relational risks and psychological implications of generative AI in psychoeducational contexts: Chatbot, IA ed empatia: la simulazione comunicativa dell'intelligenza artificiale
We aim to contribute to the ongoing technological revolution by redefining the languages of human–AI interaction, integrating clinical psychology, behavioral design, and ethical AI principles.
We bring the clinical and psychological expertise of human encounter into a space traditionally dominated by programming and technology development, transforming artificial intelligence into a conscious, psychoeducational, and psychologically safe tool.
We contribute to digital transformation by designing languages and interaction models grounded in clinical psychology, behavioral design, and ethical AI principles.
We bring psychological and clinical expertise into the development of artificial intelligence systems, promoting human-centered, scientifically grounded, and psychologically safe innovation.
Lavoriamo nello spazio di confine tra psicologia, design tecnologico e intelligenza artificiale, definendo i linguaggi, le dinamiche e i ritmi cognitivi con cui i sistemi intelligenti si rivolgono alle persone.
Non sviluppiamo codice né prodotti finiti: la nostra competenza si concentra sulla progettazione concettuale e comportamentale. Usando principi di storytelling, gamification e AI behavior design, progettiamo moduli psicoeducativi, giochi narrativi, utility digitali e percorsi formativi che trasformano le potenzialità dell'IA generativa in esperienze utili, concrete e piacevoli.
Collaboriamo con aziende, istituzioni, privato sociale, startup e centri di ricerca per progettare esperienze digitali psicologicamente sensate e tecnicamente sostenibili. Partecipiamo come partner di design cognitivo e psicoeducativo, contribuendo alla definizione di modelli, linguaggi e comportamenti per tecnologie intelligenti, medical devices e format educativi.
In joint projects, we integrate behavioral design, AI ethics, and scientific validation of human–AI interaction, maintaining professional independence and ensuring psychological, ethical, and communicative coherence throughout innovation processes.
We translate clinical and psychological concepts into immersive digital psychoeducation programs, integrating artificial intelligence, experiential learning, and the development of emotional and relational competencies in organizational contexts.
We design interactive narratives that teach through experience, integrating storytelling, experiential learning, and AI-driven engagement to enhance understanding, reflection, and decision-making in organizational and educational contexts.
We use gamification as a space for behavioral awareness, designing interactive experiences that foster experiential learning, emotional competencies, and sustainable behavior change in organizational and educational environments. We create AI-based digital tools that support self-regulation, presence, and psychological well-being in educational and organizational settings.
We define the behavioral architecture of artificial intelligence systems and their influence on human interaction, designing ethical, human-centered AI models that ensure psychological coherence and responsible communication in organizational and digital environments.
We deliver workshops and professional training programs on digital psychology, artificial intelligence, and psychoeducational design for clinicians, mental health professionals, and organizations seeking to integrate AI responsibly and ethically.
We support organizations and professionals in understanding how to integrate Artificial Intelligence in a meaningful, safe and strategic way.
Through our SPDC/FRAME approach, we help define:
Our work does not focus only on tools, but on decision-making, responsibility and long-term strategy.
We design training programs on ethical AI, relational competencies, and the psychological impact of artificial intelligence in organizational and professional contexts.
We develop digital psychoeducational modules integrating storytelling, gamification, and artificial intelligence to foster awareness and emotional competencies.
We design AI behavior models to enhance user experience and reduce psychological risks in human–AI interactions.
We lead the creative and conceptual development of projects, integrating psychology, behavioral design, and human-centered AI, while technology partners translate the defined architectures into code and digital solutions.
Each AI prototype is refined through structured cycles of prompt design, behavioral testing, and human–AI interaction validation, ensuring psychological coherence, communicative effectiveness, and responsible AI implementation.
We place psychological safety at the core of AI development, incorporating small-group testing, ethical evaluation, and human–AI interaction monitoring to ensure responsible and sustainable innovation.
We ensure scientific validation and methodological rigor in every project, integrating an evidence-based approach, pilot studies, and human–AI interaction assessment to guarantee quality, reliability, and responsible innovation.
MindCraft Studio is an associated practice founded at the intersection of clinical expertise, scientific research, and a deep attention to contemporary cultural and technological change.
We operate at the crossroads of psychology, psychiatry, and digital innovation, with the goal of integrating an understanding of the human mind into technological design processes and organizational transformation.
Our work is based on a clear principle: technological innovation—especially artificial intelligence—cannot be designed without considering the psychological, relational, and cognitive processes that shape human experience.
For this reason, we combine clinical and scientific expertise with consulting, training, and psychoeducational design, supporting professionals, organizations, and institutions that aim to integrate psychology, ethical AI, and human-centered innovation into their projects.
Alberto Parabiaghi is a psychiatrist and cognitive-behavioral psychotherapist whose professional activity combines clinical practice, scientific research, and specialist training.
He is a researcher at the Mario Negri Institute for Pharmacological Research in Milan and the author of several scientific publications in international journals in the field of psychiatric epidemiology.
He teaches in postgraduate psychotherapy training programs and directs residential and semi-residential facilities in Child and Adolescent Neuropsychiatry and Psychiatry in Milan.
His work lies at the intersection of clinical practice, research, and innovation, with particular attention to the impact of emerging technologies and artificial intelligence in healthcare, training, and psychoeducational contexts.
Rosanna D’Arrezzo is a psychologist and psychotherapist with a psychodynamic orientation and EMDR training, working in clinical practice, consulting, and professional education.
She has gained significant experience as a consulting psychologist in Child Neuropsychiatry therapeutic communities and, from 2013 to 2022, at the Youth Outpatient Service of ASST Santi Paolo e Carlo in Milan.
She is a member of the International Society of Rorschach and Projective Methods (ISR) and the CSIRA/ARISI – Comprehensive System International Rorschach Association, and serves on the Board of IRPSI.
Alongside her clinical work, she develops psychoeducational initiatives, training programs, and innovative tools aimed at fostering psychological awareness, relational understanding, and mental well-being.
We provide strategic consulting, applied research, and cognitive design services for organizations and institutions seeking to integrate psychology, ethical AI, and human-centered innovation into their digital processes.